Digital Strategy for Enterprise ecommerce
The digital landscape is constantly changing - the most successful ecommerce businesses are constantly adapting their solutions in-line with their customer’s requirements, expectations and behaviour. Pronto’s expert team works closely with our clients to understand their needs as well as their short and long-term website and business goals. This arms us with the information we need to then devise a Digital Strategy that best suits them. There is no ‘one size fits all’ approach to Digital Strategy. We work to understand our client’s complex business processes and then develop strategies that complement existing infrastructure. Areas of particular focus include:
Creating omni-channel digital customer journeys
Our expertise lies in understanding consumer purchasing behaviour and patterns. We work to understand your customers with the knowledge that people typically interact with numerous touchpoints prior to making a purchase. It is rare for a customer to land on your site and make a purchase on their first visit. As such, we devise a Digital Strategy that is unique to your business that complements relevant offline touchpoints so that we can track every customer’s journey across multiple channels. The days of manual data maintenance are long gone thanks to the tools we now have at our fingertips that help us to collect data that can then be interpreted in meaningful ways.
Increasing your bottom line
We understand how business works - at the end of the day, successful companies generate profit and then work to maximise those profits. This is why all of our strategies focus on contributing towards increased revenue and higher efficiency and productivity rates. We ensure that you’re investing your time and resources in areas that align with your business’ vision and mission so that you can achieve your longer term business goals. Your Digital Strategy is key to your business’ success and paves the way for quality communication through various online channels.
Digital Strategy Services
As part of our Digital Strategy, we offer a wide range of services including:
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- Search Engine Optimisation (SEO)
- Digital advertising services
- Email marketing campaigns
- Social media engagement
- Content strategy
- User experience design
- Conversion rate optimisation